Custom Perforated Façade and Parking Garage Screen

At Nike’s corporate campus, even the parking garage speaks. Not loudly, but literally. Encoded in the facade, the perforated metal subtly spells out the company’s iconic “just do it” slogan in Morse code. It’s not obvious, but it’s a fine detail that speaks to all the details that Nike brings to bear in their ads and products every day. The architecture is intertwined with the brand, the attention to detail is an extension of the culture. Good design can shape culture, and every surface is an opportunity to send a message. Perforated metal can be more than just a utilitarian surface. When handled with good design intent, it can help express.